QUALFORGE Meet the team
Built around you Isla, retention at Qualforge
Isla
Retention
retention

Meet Isla.

One of six digital employees. She works in your name and she does not clock off.
The customers you already have come back.
Ask about hiring Isla
Isla is built around how your business runs. Ask us what that looks like for you.

The problem

A quiet week, and you are paying again for new leads.

Meanwhile the people who already paid you once are quietly forgetting you exist.

You bought those customers the hard way. Doing nothing means buying them all over again.

What Isla does

1Remembers who you worked for and what you did.
2Gets back in touch when it is genuinely useful, not on a schedule.
3Turns one job into the next one.

The bit everyone asks

“Messaging old customers feels spammy.”
They have not forgotten you. They already paid you once.

In Isla’s words

I keep track of everybody you have worked for and what you did for them.

When it is actually useful to get back in touch, I do. A boiler that is due its service. A job you quoted for last year that never went ahead.

Not once a month because a calendar said so. That is what makes it feel like spam, and it is why most of this is done badly.

The people on your list already chose you once. That is a warmer start than any advert you could pay for.

If somebody would rather not hear from you, they hear from me once and never again. That is their right and it is also good manners.

The line under the line

She remembers every customer you ever had. You do not, and that is not a criticism, it is a list with two hundred names on it.

This is what hiring looks like now.

You are not renting software. You are putting somebody on the job who does one thing properly and does it every time.

  • No salary
  • No National Insurance
  • No holiday cover
  • No sick days
Ask about hiring Isla

The rest of the team